We all know that Alberta markets are cyclical. Business opportunities can rain in one year, and evaporate the next. That is the nature of the resource based economy we exist in.
At both ends of the scale this is challenging: rapid growth is difficult to resource for, challenging for cash management, and often leaves customer service less that desirable. Scarce economies cause us to scramble to put a business development process in place when we may not ever have had to think about sales or marketing.
What can organizations do to manage this cycle? How can companies be strategic, smart, forward thinking and controlling about growth? How can they generate new sources of growth and revenue to protect themselves against future downturns? How can businesses turn market disruptions into opportunities for growth?
This presentation will take an interactive look at:
- Generating ideas for new revenue sources
- The importance of diversification as a strategic initiative
- The difference between market cycles and major disruptions
- The connection between deliberate strategic planning, execution of initiatives, and a robust sales engine
The seminar is intended for ambitious, open-minded business leaders – owners, CEOs and senior management – of firms with 15 to 300 employees.
Date: March 22, 2017
Time: 11:00am – 12:30pmRegister
Location: Edmonton Expo Centre Northlands, Edmonton